There is a rarely known fact that for the 1971 Led Zeppelin concert in Montreux, Robert Plant, not one to be dictated what to do or what to wear, sported a Montreux T-shirt on stage and in the process fully endorsed Claude Nobs and the town of Montreux. The logo resembled a Japanese looking poster that misled experts to think the concerts took place in Japan. Not so! This logo was a strike of genius at the time with its intended Hippie target. It would put in place a solid tradition of featuring outstanding original art for each poster to be designed each year for the Jazz Festival.